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Website promotion and marketing has always been of vital significance for a brand establishment, customer recognition, increased online sales and traffic generation; however in today’s world it’s required more than ever and it’s a must. There are 644 million active websites in the world (according to a survey by Netcraft in March 2012) and millions are made every year. The Internet is still growing by leaps and bounds. The number of online consumers is also increasing. 

SMEDA eServices/IIN offer a wide range of E-marketing services, using digital technologies to help sell products and services. These technologies are a valuable complement to traditional marketing methods regardless of the size or business model of a company.

E-marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. E-marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing and Web 2.0 strategies.

E-marketing is inexpensive when examining the ratio of cost to the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and to purchase products and services conveniently. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.
 

Services offered by E-Services/IIN


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The Industrial Information Network (IIN) b2b.iin.com.pk connects and facilitates businesses in Pakistan. IIN is the first dual purpose portal, providing Business-to-business (B2B) and information services  to businesses from various industrial sectors in Pakistan. Become Member and avail all services for FREE!

IIN Services

Trade Leads - Increase your customer base

IIN offers an online platform to access national and international trade leads. This opens new opportunities for local businesses to offer their products and services globally.

Product Catalog - Your Online Marketing Tool

Create online product catalog and use it as a potential marketing tool to increase the possibility of getting business orders.

  • Reduce your marketing and advertising costs
  • Promote and sell your products in the international markets

Business Directories - Your Gateway to International business Community

Get access to contact information of importers, exporters, manufacturers, buyers and sellers from around the world. Contact them and expand your customer base.

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. By using attractive, professional-email communications, SMEs can stay in regular touch with their clients and build strong customer relationships. It helps them keep customers and prospects coming back. 

With relevant and targeted messages, customers are more likely to respond – and more likely to act on the emails. Constant Contact Email Marketing is affordable for any small business budget. One can send as many permission-based email newsletters as they want. There's nothing to print, no stamps to buy, no envelopes to stuff, and no paper cuts. IIN/E-Services have developed a Database of Emails of Potential Customers and can be used for Email Marketing Campaign.

As professionally developed website is mandatory for virtual presence however it is equally cumbersome to develop. Keeping the same in mind IIN/Eservices had launched Virtual Shop service which bridges the gap of technical knowledge for developing a website. IIN Virtual Shop is a customized solution to have an online presence for any SME, bypassing technical knowledge for hosting and developing a website thus making a business virtually present and tradable and that too only in 15-30 minutes. Developing a Virtual Shop on IIN as simple as 123.

 

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