Website promotion and marketing has always been of vital significance for a brand establishment, customer recognition, increased online sales and traffic generation; however in today’s world it’s required more than ever and it’s a must. There are 644 million active websites in the world (according to a survey by Netcraft in March 2012) and millions are made every year. The Internet is still growing by leaps and bounds. The number of online consumers is also increasing. 

SMEDA eServices/IIN offer a wide range of E-marketing services, using digital technologies to help sell products and services. These technologies are a valuable complement to traditional marketing methods regardless of the size or business model of a company.

E-marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. E-marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing and Web 2.0 strategies.

E-marketing is inexpensive when examining the ratio of cost to the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and to purchase products and services conveniently. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.