Pre-Feasibilities Studies

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Food

Category: Food
Sector: Food
Region: Punjab
Investment Size: PKR More and Above 50 Million

Rice husking and polishing unit is a project of food sector, in which, rice paddy is processed for conversion into polished rice. The project is proposed to be set up in any major city of Pakistan. The unit would be de-husking rice paddy and polishing rice grains to convert it into a value added, marketable product. The unit would be providing husking and polishing services to rice producers along with husking and polishing Basmati and Irri rice paddy purchased from the market. Rice is grown on irrigated areas of all the four provinces of Pakistan. Rice crop is sown in the months of June/July and harvested in September/October. The crop needs fertile land and fertilizers for good yield. There are a number of different varieties of rice produced in Pakistan, major varieties include the Basmati and IRRI of which the world renowned Super Basmati is only produced in Pakistan. Rice Production in Pakistan has increased greatly in the past 3-4 years. There is immense potential for value addition in the rice sector in post harvest processing, such as quality polishing and packaging. Branded rice is becoming popular in both domestic and international markets. Basmati rice is renowned and has a huge market world over, due its taste, aroma and nutritious value. This segment offers opportunities in rice processing and marketing of branded rice. The total initial cost for setting up the unit is estimated at Rs. 84.431 million. The project is proposed to be financed through 50% debt and 50% equity. The project NPV is projected around Rs. 152.326 million, with an IRR of 40% and a payback period of 3.86 years. The legal business status of this project is proposed as ‘Sole Proprietorship’. The total capacity of the husking unit is 8,736 tonnes per year and the polishing unit is proposed to have a capacity of 9,984 tonnes per year. The project would initially run at 60% production capacity in year 1 and eventually reach 100% production capacity in fifth year. The unit would operate for 16 hours per day at 100% capacity, working in 2 shifts of 8 hours each.

Category: Food
Sector: Food
Region: Balochistan
Investment Size: PKR Between 1-2 Million
The project’s objective is to treat, pack and market good quality apples through an effective distribution system within and outside the country. The entire process flow is semi-automatic requiring both skilled and unskilled workers. The unit will treat and pack apples on internationally acceptable standards making the final product compatible enough for export. The apple processing unit will be used to work on the post harvesting activity as a link between the international markets and the growers. The unit would add value to the fruit by bringing it to the international standards, giving it greater shelf-life and lowering the overall wastages.
Category: Food
Sector: Food
Region: Punjab
Investment Size: PKR Between 10-20 Million

This particular pre-feasibility is regarding “Bakery & Confectionery”. Major products in this case would be cakes, snacks, sweets, nimko, biscuits, bread and general items. In order to attract a cross section of population, a combination of 2 outlets, one in a low-income area and another in a posh area, is used in this study along with 25% sales to other bakeries at trade discount of 10 %. Project Capacity cannot be based on machinery capacity, as the same oven will be having different capacities for different products. This business segment is labor intensive. The proposed bakery outlet will be working from 6.00 am morning to 12.00 midnight. Number of working days has been taken as 355 with average 2 shifts per day. Selection and number of outlets would totally depend upon the mix of target population. For example if we start this venture in bigger cities, one might select more sophisticated outlets with the emphasis on best decor and interior design. But in case of smaller cities, one would prefer to go for a mix, which has more traditional products. Any big city with a total population of over 1 million is the ideal location for the project. Ultimately it has to be observed that how to compete and build the name of the Bakery & Confectionery. Areas like Defense, Gulberg, Model Town need heavy investment and areas like Saman Abad, Allama Iqbal Town, Johar Town and Old City needs more traditional varieties of foodstuff. Bakery and confectionery business is emerging as one of the good business ventures in Pakistan as it provides varieties of bakery items. This phenomenon grew rapidly; and today thousands of bakeries exist in the big cities. Over the decades, the bakeries have evolved even further. Now, one sees that offer larger varieties of mock tails and cocktails, sweets and nimko and much more. Marketing and branding of Bakery & Confectionery will play a key role in the mobilization of targeted number of customers. Major marketing options include, site advertisement, cable ads and handbills among other traditional marketing channels. Positioning of the product, cost of developing and manufacturing the product, cost of competitive products and condition of the economy will determine price of the product. A Bakery and Confectionery needs a capital investment estimated at Rs. 18.845 million for construction and purchasing machinery & equipment. In addition to this, an estimated sum of Rs. 1.108 million is required as working capital. The total project cost is estimated at Rs. 19.953 million. Projected IRR, Net Present Value (NPV) and Payback of this project are 29%, Rs. 15.694 million and 3.44 years respectively.

Category: Food
Sector: Food
Region: Punjab
Investment Size: PKR Between 20-50 Million

This feasibility study provides information and guide line about the investment opportunity in a unit of processing & canning of vegetables and meat in Pakistan. Currently Pakistan Army is purchasing the tinned food from different suppliers. M/s Shezan is the major supplier with 80% share. This project has the capability of diversifying the product mix and enlarging the product length by producing other related products with the same infrastructural facility. The project is labour intensive and semi mechanized.

Category: Food
Sector: Food
Region: Balochistan
Investment Size: PKR Between 1-2 Million
The proposed project is about establishing a Dates Processing & Packaging plant. The Dates processing project is aiming at value addition, to increase the quality and shelf life of Dates. Its processing includes fumigation, sorting washing, drying, grading and finally packaging. The entire process flow is suggested to be semi automatic requiring both skilled and unskilled workers. The proposed project has market edge of supplying hygienically treated Dates to various parts of the country and also has an export potential. Further value addition to processed Dates could be done through glazed or stuffed with nuts/sweets, chocolate, and especially designed packaging has an additional marketing edge. Dates processing unit established in trading hub will also provide services to other traders/exporters of Dates, this is another aspect of this establishment as service provider to third party.
Category: Food
Sector: Food
Region: Sindh
Investment Size: PKR Between 1-2 Million
Fast food is food which is prepared and served quickly at outlets called fast-food restaurants. It is a multi-billion dollar industry which continues to grow rapidly in many countries. A fast-food restaurant is a restaurant characterized both by food which is supplied quickly after ordering, and by minimal service. The food in these restaurants is often cooked in bulk in advance and kept warm, or reheated to order. Many fast-food restaurants are part of restaurant chains or franchise operations, and standardized foodstuffs are shipped to each restaurant from central locations. There are also simpler fast-food outlets, such as stands or kiosks, which may or may not provide shelter or chairs for customers. Because the capital requirements to start a fast-food restaurant are relatively small, particularly in areas with non-existent or medium income population, small individually-owned fast-food restaurants have become common throughout Pakistan. Generally restaurants, where the customers sit down and have their food orders brought to them, are also considered fast food.
Category: Food
Sector: Food
Region: Balochistan
Investment Size: PKR Between 1-2 Million
This document describes the investment opportunity for setting up a Flour Mill. The said plant will have total installed wheat crushing capacity of 42,000 Tons per year. In the beginning it will be processing 18,000 Tons of wheat per year (assuming 75% capacity utilization in first year).
Category: Food
Sector: Food
Region: Punjab
Investment Size: PKR Between 10-20 Million

The project involves processing of fresh mangoes for export from Pakistan The process would include undertaking value-added activity(s), which will increase the quality and shelf life of Pakistani mangoes for the international market. Pakistani Mangoes have huge demand in the international market due to its rich flavor, aroma, and health value, i.e., nutrients and minerals contents. It has been observed that in order to enter into the international markets with longer shelf life, good quality mangoes will require physical infrastructure facilities like modern processing and logistics1. The major scope of processing activities will include post harvest handling, pre-cooling, grading, ripening, packing and logistics. Mango processing unit will also provide services to other exporters of mangoes who do not have their own processing facilities; this may also include provision of cold transportation service up to the port of exit.

Category: Food
Sector: Food
Region: Sindh
Investment Size: PKR Between 1-2 Million
Fruit juices are produced and consumed for their refreshing character and nutritional qualities being rich in vitamins and minerals and having regulatory functions to the body systems; such as augmenting of alkaline reserve of the blood and proper functioning of blood vessels, including capillary, permeability and fragility as a result of contained falconoid. Juices also increase body retention of calcium, magnesium, nitrogen and are also good sources of quick energy. These qualities need to be maximized in technologies used to process fruit juices. Juice is generally defined as liquid extracted from the fruit, although many fruit juices are the results of expressing the liquid from the whole or cut fruit. There are some fruits where the distinction is not so apparent, e.g. fruits like mango, apple and banana when squeezed yields little or no juice; rather flesh is obtained which when comminutes will result in a dense puree and directly cannot be consumed as drink. Whereas in case of lemon, expressed fluid cannot be called juice, it is too sour to consume and can only be used as juice when diluted with sugar and water.
Category: Food
Sector: Food
Region: Sindh
Investment Size: PKR Between 1-2 Million
The project of honey production, processing, packaging and marketing envisages the farming of honeybees, extraction of honey, its processing in the factory, followed by packaging and then distribution or supply to the consumer market. The proposed business will start with 600 beehives initially, however, within a few months it will reach around 1500 hives which will be settled in Punjab or NWFP in the farming areas where wild plantation or crop farming is common. In such areas, the prospective entrepreneur may sign a contract with the local farmers or the land owners to allow the placement of beehives in the locality (although it is not necessary and most of the honey producers work without any formal agreement) and their subsequent movement from one place to another so that bees find enough flowers in the apiary site to fill the honey comb. The site owners may or may not charge rent against this facility, however, the proposed project will incur expenses on this account3. Once the hive is ready and filled with honey, it will be extracted using prevalent extraction techniques and will be stored in large plastic drums. Processing and packaging will be performed in the production facility while Quality Testing will be outsourced to third party. In the end, packaged honey of different grades will be supplied to the local market through distributors.
Category: Food
Sector: Food
Region: Punjab
Investment Size: PKR Between 10-20 Million

This project is related to setting up an ice plant of 15-tons capacity per day to cater to the needs of the institutions such as hotels, restaurants, bakeries, dairy, fish seller’s etc. The proposed project will manufacture ice blocks varying from 130 kg to 150 kg in weight.

Category: Food
Sector: Food
Region: Punjab
Investment Size: PKR More and Above 50 Million

The project involves setting up a plant for processing of fresh kinnows for export from Pakistan. The process would include undertaking value-added activity(s), which will increase the quality and shelf life of Pakistani kinnows for the international market. The selected target market is the Middle East, Europe, Russia and Ukraine. Pakistani kinnows have huge demand in the international market due to its rich flavour, aroma. It has been observed that in order to enter into the international markets with longer shelf life, good quality kinnows will require physical infrastructure facilities like modern processing and logistics. The major scope of processing activities will include post harvest sorting, washing, waxing, drying, grading, packing and logistics. The produce is brought to kinnow processing factories generally in small trucks of 5 metric tonne capacity. After unloading, the produce is washed, waxed, dried, graded, packed and labelled in the processing plant. After packing (cardboard and wooden boxes), fruit is transported to Karachi Port either in open-top trucks or refrigerated containers. Then it is shipped to different countries. The problems associated with Kinnow export include low produce quality, lack of storage facilities, non-availability of quality packing, poor transportation facilities, high freight charges, weak role of export promoting agencies and inconsistent government policies. This project introduces a feasible process for export of fresh kinnows. The total project cost for setting up this processing plant is estimated at Rs. 67.09 million. The project is financed through 50% debt and 50% equity. The project NPV is around Rs. 206.115 million, with an IRR of 74.84% and payback period of 4.39 years. The legal business status of this project is proposed as ‘Sole Proprietorship’. The overall proposed processing capacity of the plant is 17,280 metric ton kinnows per year. However, the plant will operate at 50% capacity in the first year and at 95% capacity in the tenth year, as the number of shifts will increase annually. The 12.5% of the total production is used for local sales and the remaining is exported to the international market.

Category: Food
Sector: Food
Region: Punjab
Investment Size: PKR Between 1-2 Million

This SME venture entails setting up a Meat Shop in Lahore, the second largest city of Pakistan. The outlet is proposed to cater to the demand of hygienically processed, quality mutton and beef. The shop would be located in commercial markets of middle to upper middle income group residential areas. The proposed products available in the shop would be beef with bones, boneless beef and mutton, cut into pieces or minced according to the customers’ requirement. The retail shop is a project of trading nature; slaughtered animals are proposed to be purchased from a slaughterhouse and sold at the meat shop. Red meat is a naturally nutrient-rich food item and provides many essential nutrients such as protein, iron, zinc, vitamins etc that our body require for optimum health. Due to its quality and taste, red meat has become a core food in our diet and is purchased on a regular basis. The demand for meat is constantly rising with the growing population. The local market is dominated by a number of small shops opened in several residential and commercial areas. However, these shops rarely follow the required cleanliness standards; except for a few recently introduced shops in high income group residential areas. With increasing awareness, the trend has shifted from purchase of meat through small unhygienic shops to making purchases through well-known grocery stores or newly built hygiene conscious shops. The total initial project cost for setting up a single outlet in first year is estimated at Rs. 1.330 million. The project is proposed to be financed through 50% debt and 50% equity. The project NPV is projected around Rs. 10.057 million, with an IRR of 61% and payback period of 3.47 years. The legal business status of this project is proposed as ‘Sole Proprietorship’. It is proposed that the project starts its operations with opening of one shop in the first year and would expand business by setting up an additional outlet in the third year. It is proposed that the shops would remain open for 10 hours, five days a week. The proposed project assumes to sell around 40,500 kg mutton and 32,400 kg beef in first year of operation and gradually sell out a maximum of 76,950 kg mutton and 61,560 kg beef in sixth year through its first outlet. By seventh year of operation both the shops are projected to sell a total of 153,900 kg mutton and 123,120 kg beef, achieving maximum capacity.

Category: Food
Sector: Food
Region: Punjab
Investment Size: PKR Between 20-50 Million

The project involves setting up a Milk Pasteurization unit in any big city of Pakistan. Milk pasteurization increases the shelf-life of milk by destroying certain pathogens found in milk. The process involves heating of milk to a specific temperature for a time period and then cooling it immediately. After completion of the pasteurization process milk will be packaged into 1-litre plastic pouches for distribution through various departmental stores in the city. The unit will be using modern automated machinery for all the processes, ensuring quality check through out the production process. Pakistan has one of the highest per capita milk and dairy products consumption rates in Asia (150-200 litters per year) and is the fourth largest milk producing country in the world with approximately 33 billion litres annual milk production. Higher milk yield is indeed a notable aspect of the milk sector. However, only 3-4% of the total milk is processed and marketed through formal channels whereas the remaining 97% of the milk reaches end users for immediate consumption through an extensive, multi-layered distribution system of middlemen. Given that the milk distribution operates mostly in informal sector and the demand for processed milk is increasing with the growing awareness among the public, this project has great potential. The total project cost for setting up this plant is estimated at Rs. 41.606 million. The project is financed through 50% debt and 50% equity. The project NPV is around Rs. 30.846 million, with an IRR of 35% and payback period of 3.77 years. The legal status of this business is proposed as ‘Sole Proprietorship’. The overall proposed processing capacity of the plant is 2,000 litres per hour. The plant will work in a single 8-hour shift and will operate at 50% capacity in the first year. The maximum capacity attained is 95% and the plant operates at this capacity sixth year onwards. PREF-

Category: Food
Sector: Food
Region: Sindh
Investment Size: PKR Between 1-2 Million
This proposed project presents an investment opportunity for establishing a bottled water plant for providing pure drinking water. The proposed product line will consist of bottles of 1.5 and 0.5 liters. In the initial phase of the project only 0.5 liters and 1.5 liters bottles will be introduced in the local market. After successful introduction of the new brand of bottled water the product line may be extended to 13 and 19 liters cans.
Category: Food
Sector: Food
Region: Balochistan
Investment Size: PKR Between 1-2 Million
The proposed project is about establishing a Mini Flour Mill Plant. The subject project is strongly recommended to be established in the adjoining of the major cites or urban areas with high wheat production/consumption. The prevalence of such facility would add economic benefits in the country and would number of direct and indirect employment. Moreover features like low cost & less complexity associated with installation of Mini flour mill makes it more attractive project as compare to normal sized flour mill. Currently the project is being designed / proposed for major cities with potential wheat production but the same can be proposed for other cities which can fulfill input and logistic requirements of the project. Initially project focus would be on customers from neighboring communities, whereas at maturity domestic market would be preferred. The main feature of the project would include hygienically produced flour processed according to international quality and standards.
Category: Food
Sector: Food
Region: Sindh
Investment Size: PKR Between 1-2 Million
Rice is consumed as a major food item after wheat. Rice, which is grown on a large irrigated area in Pakistan, is an important Kharif crop. Rice par-boiling is a process that adds more value to the rice. After par-boiling the ordinary milling process is applied to the paddy. Parboiling of rice is a process in which rice paddy is pre-cooked before milling. The usual steps involved are Soaking, Cooking, Drying and Milling. During husking the rice is removed from the husk, while the rice is further refined through different machines, during the polishing process. The objective of this document is to provide information about an investment opportunity for setting up a Par-boiledRice processing unit. In Pakistan, the area under rice cultivation is the third largest after the area under wheat and cotton crops. Total area under rice cultivation was 2.5 millionhectare (6.175 million acres) during the year 1999-2000. Rice is grown in all four provinces of Pakistan. The rice crop is sown in the months of June/July and harvested in September/October. Rice is a high water-intensive crop. It needs flood irrigation during the entire season. There are different varieties of rice grown in Pakistan, which differ in tastes and aromas. Two main variety of rice, i.e. Basmati and Irri, are most commonly grown in Pakistan. The average yield of rice is 14 maunds (40 kg) per acre for Basmati and 29 maunds (83 kg) per acre for Irri rice. Basmati is considered to be the superior variety of rice.
Category: Food
Sector: Food
Region: Sindh
Investment Size: PKR Between 1-2 Million
The proposed project envisages the setup of Pickle production, processing and marketing business. Pickle is a general term used for fruits or vegetables preserved in vinegar or brine, usually with spices or sugar or both. Pickle producing businesses are engaged in producing pickle in different varieties. Natural fruit and vegetable items are used as raw material for producing various types of pickle i.e. mango, beet, cabbage, cauliflower, cucumber, olive, onion, pepper, and tomato. Besides its industrial scale production, pickle is also produced at home due to its easy and convenient production process. However, in the purposed business setup, pickle will be produced in large pots which will then be filled in bottles and after packaging will be sent for sale in the local and remote markets of Pakistan. Dedicated distributors will distribute this product and packing machinery will be used for the packaging purpose. The producer may also explore export opportunities once the business gets stable.
Category: Food
Sector: Food
Region: Punjab
Investment Size: PKR More and Above 50 Million

The project involves setting up a Potato Chips Manufacturing unit in any big city of Pakistan. The unit will produce premium quality potato chips to be sold in the local market, competing with a few existing brands. The unit will be using modern automated machinery for all the processes, ensuring quality check through out the production process. After processing, the finished potato chips are packed in 3 different packet sizes. The opportunity of the snack food business was almost unknown to the investors of Pakistan up to the mid-eighties and since then the investment in this sector has been fairly moderate. Even during that time, the Pakistani snacks market was represented by biscuits and corn-based products. Potato chips have recently appeared on the snacks market and taken up a major share. Over the past few years the demand for snacks in general and potato chips has been on the rise, causing a gap between demand and supply. This gap opens up an opportunity to set up units to produce good quality snacks at optimum production level. Most of the snack manufacturing units are set-up in Lahore and Karachi. The total project cost for setting up this plant is estimated at Rs. 63.537 million. The project is financed through 50% debt and 50% equity. The project NPV is around Rs. 211.063 million, with an IRR of 45% and payback period of 4.18 years. The legal business status of this project is proposed as ‘Sole Proprietorship’. The overall proposed production capacity of the plant is 150 kg potato chips per hour. The plant will work in two shifts and operate at 50% capacity in the first year. The maximum capacity attained is 95% and the plant operates at this capacity sixth year onwards. PREF-

Category: Food
Sector: Food
Region: Balochistan
Investment Size: PKR Between 1-2 Million
The proposed project is about establishing a Raisin Production Unit. The subject project is strongly recommended to be established in high grapes productive areas or in close vicinities. The respective facility existing in such environment can create a strong market in country. In addition the proposed product can also be exported if produced according to international quality standards. The prevalence of such facility would add economic benefits in the country and also consume the abundant raw material that usually ends up as waste. Currently the project is being designed / proposed for major cities with potential grapes production but the same can be proposed for other cities which can fulfill input and logistic requirements of the project. Initially it is proposed to attract domestic customers but at project’s maturity, international customers could also be targeted. The main feature of the project would include hygienically produced raisins (dehydrated grapes up to 80-85%). Value addition will be done is form of quality processing, i.e. washing, drying, sorting & standardized packaging.
Category: Food
Sector: Food
Region: Punjab
Investment Size: PKR More and Above 50 Million

The Rice Husking and Polishing unit is a project of the food sector. The unit would be providing husking and polishing services to rice producers. Additionally, the unit would be purchasing Basmati and Irri rice paddy for de-husking and polishing the rice to sell it into the market. The husking unit would operate 7 months in a year and polishing unit works all year round. The project is proposed to be set up in any big city of Pakistan. The total capacity of the husking unit is 8,736 tonnes per year and the polishing unit is proposed to have a capacity of 9,984 tonnes per year. The project would initially run at 60% production capacity in year 1 and eventually reach 100% production capacity over the years. The unit would operate for 16 hours per day at 100% capacity, working in 2 shifts of 8 hours each.

Category: Food
Sector: Food
Region: Balochistan
Investment Size: PKR Between 1-2 Million
The proposed project is about establishing a sausages production unit in the adjoining areas of major cities like Quetta, Lahore, Peshawar and Karachi etc. A Sausages production facility located in any of the above stated areas can create a strong market in the country. Whereas it can also be exported if produced according to international standards and compliance. The project would serve as facility to utilize abundant raw material available in the country usually ends up as waste, especially the large resources of casings. On the other hand it would generate employment for the local inhabitants and more over would possibly generate cash inflow for the country as well. Currently the project is being designed / proposed for adjoining areas of major cities but the same can be proposed for several other cities which can fulfill input and logistic requirements of the proposed project. The project would serve as a focal point for efficient utilization of natural resources while on the same time it would be facilitating consumer that desire to eat fast food any time they want. Initially the project is proposed to attract domestic customers but after its maturity, international customers could also be easily targeted. The main feature of the project would include sausages prepared according to international quality standards. The Product mix may include different varieties of vegetable, meat or mixture of both. Whereas value addition will be done in shape of quality processing, standardize packaging, and final product with proper preservation. In addition to above, another very important key success factor of the proposed project is that the project would be focusing on preparing “HALAL” sausages according to Islamic values.
Category: Food
Sector: Food
Region: Sindh
Investment Size: PKR Between 1-2 Million
Products like candies, toffees, chew jellies, fudges, lollypops, chocolates and bubble gums are considered to be the part of confectionery industry which also includes all kind of biscuits, cookies and sweet meats. However, this pre-feasibility provides details on soft candy, its manufacturing, packaging, marketing and distribution. Soft candy may include candy types which are sticky, soft and easily chewable i.e. Éclair, Toffo, Spacer, etc. Soft Candy enjoys about 30% of total candy market and its manufacturing is easy and could be done using home recipes. Many industrial producers of candies and other confections are manufacturing soft candies on large scale for the local market and export purposes. This project envisages the production of soft candy using local plant and machinery. Ingredients such as milk powder and vegetable fats are mixed in the homogenizer and kept separately. Desired quantity of water is put into the Toffee cooker and the steam is released. When the sugar is dissolved other materials such as liquid glucose and milk paste are added in the cooker. After desired temperature is achieved on the temperature indicator, steam is stopped and material is discharged in the vacuum pan for vacuuming and then on the water circulation cooling table for cooling. Cooled material is then folded and put into the batch former. It makes a thick rope of toffee mass which is fed directly into the Cut & Wrap Machine, which is then transferred into the rotating chamber which takes it to the twisting fingers where these are twisted from ends and is ejected on to the delivery chute automatically. Product is packed in cartons and stored in the warehouse, from where it is shipped to wholesale suppliers who further deliver it to the retail shops.
Category: Food
Sector: Food
Region: Sindh
Investment Size: PKR Between 1-2 Million
There has been an immense progression in the spices industry. Though technological changes have had a great impact on the spices processing, packing and distribution the main thrust for survival has always revolved around quality, pricing, and distribution network. In the last decade the spices processing industry has grown at that point that many of commercial setups of spices processing and packing established to handle the public's demand in both local and international markets. Now the industry is changing again with the introduction of recipe packs and technology.
Category: Food
Sector: Food
Region: Balochistan
Investment Size: PKR Between 1-2 Million
The project involves buying loose tea and then packing and marketing the product under a brand. The branded tea will be positioned in competition with other branded and unbranded tea. The brand standardization will be done through the combination of different types of unbranded/open tea available in the market. It is suggested that the company should initially introduce its products in the rural or small town markets where brand awareness is easy to make and heavy advertisement budget is not required.
Category: Food
Sector: Food
Region: Punjab
Investment Size: PKR More and Above 50 Million

The proposed project has been designed as a medium scale-processing unit. It describes the processing facilities for Tomato Paste and Pulps of fruits like Apple, Mango Guava etc. with processing capacity of 5-10 ton per hour of fresh Tomato/Fruits. This feasibility has been made specifically to produce products, such as tomato paste and fruits pulp of Mango, Apple. However Guava, Strawberry, Apricot, etc. have potential demand with local fruit/vegetable processors as well as the retail market, so they can also be produced by using the following set up of business. Introduction of vegetable and fruit processing facilities in the country can contribute in reducing the dependence of local industry on imported tomato paste. The paste is currently being imported mainly from China, Turkey and Iran. In Pakistan, processing of vegetables and fruit products is a viable and profitable business opportunity that is yet to be fully exploited.